Making product videos is a great way to effectively convey information, show products in use and create trust with the customer. And with YouTube now being the second most popular search engine in the world, your product videos can even bring you new customers in addition to adding value to your existing ones. If your timid abut jumping into the video production world, here are a few tips to get you started:….

Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.
 
m. +91 7042111335

 

1.Keep it short. Your customers don’t want to sit & watch a flashy drawn-out product video, they want to get the information they need and nothing more.  Shoot for making  your videos 2 minutes or less. Constricting yourself to certain time-parameters will also help you to focus on the most important aspects.

2. Write a script. There are many times when you can ‘wing it’ in business, but videos are not one of them. In order to get everything across to your customer in the most effective way, you’re going to need to spend time collecting your thoughts & organizing them in a script.. and then write it again. The best writing is done when you spend the time to write several drafts, refining your thoughts and words until you have a gem of a script!

 

Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.
 
m. +91 7042111335

3. Get in there & demo your product. Don’t just hold up your product, USE your product. The goal of your video is to give your customers an interactive view of the product, so swing that golf club, wear that dress, make that pan sizzle – your video should demonstrate whatever your customer will be doing with the product.

4. Decide on what your company’s voice is and be consistant.  We all know that the funny videos are the ones that go viral, and they also make the companies relatable & personal.  But funny isn’t for every company, brand, product or audience. However if you think you have the right personality and products for an outlandish or witty video, go for it!