Videos are more accessible than ever to create or view. These days, to make a video is as difficult as the click of a play button on a smartphone. And according to Cisco Systems, this trend will not slow down anytime soon. In fact, by 2018, the video traffic will represent 80-90% of the global consumer Internet traffic.
So there’s no surprise why Facebook is focused on creating a video marketing ecosystem. Since August last year, when comScore found that, for the first time Facebook had more video views than YouTube on desktop, a new battle began for the top spot in the video space.
Facebook’s rise is backed by a year of investments, improvements and features to its video marketing platform like the video metrics and insights, the auto-play feature or the new video rankings in the News Feeds just to name a few.
If you’re still wondering if you should include video content into your marketing strategy, dont waste time. Give us a call.
Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.
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