How does ad making work? How does it go from concept to filming and who are the people involved in the process?

Ad making starts when the client thinks he needs to communicate to the target group. This need arises to communicate new features of the product, better offerings and so on. 1. Client prepares a brief to be given to the agency. Brief constitutes of the message that needs to be communicated, the Target group, USP… Continue reading How does ad making work? How does it go from concept to filming and who are the people involved in the process?

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