How does ad making work? How does it go from concept to filming and who are the people involved in the process?

Ad making starts when the client thinks he needs to communicate to the target group. This need arises to communicate new features of the product, better offerings and so on.
1. Client prepares a brief to be given to the agency.
Brief constitutes of the message that needs to be communicated, the Target group, USP of the product if any, what is expected out of the campaign, suggestions as to how this campaign should be in sync with their previous campaign message or competition and  other mandatory inclusions.
Brief is given by the brand manager to the client servicing guys.

2. Market study – look everything around with a big lens!
Once the client gives the brief to the agency , agency starts to work by first conducting a market study (Profiling target audience, understanding their media habits etc)

3. Think till your brains explode!
Next step is brainstorming ideas for the campaign trying to put the message that will hit the target group. ( account planners and account management guys work on it together to come up with ideas)

4. Get, set.. go! stage
Get approvals from the client. Whichever idea is approveded by the client is then given for execution. The approved idea is elaborated by the creative team or it is outsourced to a media agency that actually films the ad. All that has to do with production, casting and shooting is done by the agency or the production team.
If the client likes more than one idea, all the ad are made and are screened. Client approves the one which he thinks is the best. Sometimes few clients prefer to do sample test before releasing the ad on mass media knowing if the message perceived is the message intended.

5. Look for the right fit (Medium)
Once the ad is approved, media planning is done by the media planners based on the target group’s media habits so that they get maximum exposure to the ad.

 

Article Source: http://bit.ly/2drGAT7

Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.
 
m. +91 7042111335
l.   +91 0124 – 6768633

 

 

Request a Quote
close slider

Error: Contact form not found.