A corporate video is simply a video produced by a business or organization. Though most often used to promote and raise awareness of a company’s brand as a whole, corporate videos can be used in a business setting and serve many different purposes:
- Training, instructional, and safety videos for employees
- Investor presentations
- New product or service demonstrations
- Client and customer testimonial videos
- Event or activity event summaries
- Business event summaries
- Live webcasting
- Interviews with company leaders
- Company introductions to potential clients or customers
- green screen
- studio shoot
- talking heads
But why ?
- While some people enjoy reading written text on things such as your company’s blog, others react better to visual cues like the ones found in videos. In fact, according to Forbes Insight, 59% of senior executives would rather watch a video than read text.
- As a marketing strategy for your company, a corporate video can be indexed by Google, which could help boost your company’s website traffic tremendously and convert more viewers into customers.
- Sharing online or through a companywide email account, corporate videos can be shared by customers and employees quickly and easily so it is viewed by the most people possible.
Corporate videos are designed to be exciting ways to deliver otherwise boring or long-winded information that would lose traction with an audience if delivered as a speech or presentation. Unfortunately, most companies do not have the experience or resources that top corporate video companies do and end up carrying that same unpolished experience right into their video.
Your corporate video doesn’t have to be a snooze fest for everyone that tries to view it. In fact, a well-done corporate video has the ability to really turn things around for your company by increasing leads and conversions, convincing people to come work for you, and educate employees on things such as safety, training procedures, and even the state of the company.
If your gurgaon(gurugram or ggn) area company is in need of a professionally produced corporate video, look no further than Cuts& Camera Productions. With a thorough understanding of the entire production process, Cuts & Camera team can help you from start to finish. What are you waiting for? Give us a call m. +91 7042111335 and see how we can help you produce and air an effective corporate video.