When you have a video idea and a budget but lack the means to execute it, it’s time to seek external help. When hiring a video production agency, it’s essential to choose someone trustworthy and experienced. If you haven’t worked with a production company before, it may be challenging to start. To simplify the process, here are five important questions to ask potential video production companies.
First, inquire about the types of videos they specialize in. Different agencies may focus on different video formats, so ask for examples of their previous work and their input on what might work best for your audience.
Second, check if they have experience in your industry. Familiarity with specific industries can be beneficial, as they will understand the unique aspects and challenges. For instance, CUTS & CAMERA worked with clients in higher education, managing filming environments effectively.
Third, understand their video creation process. If an agency cannot clearly explain their approach from start to finish, it may indicate a lack of experience. A skilled agency will detail each phase, including planning, production, and post-production, ensuring a smooth project execution.
Fourth, confirm they can meet your timeline and budget. This upfront clarity can save you time and effort. Generally, you can choose a quick turnaround, high quality, or budget-friendly option; select two of these.
Lastly, ask about their equipment. Professionals should have quality lighting, sound, and cameras, distinguishing them from amateurs.