Explainer Videos

Explainer videos are an exploding trend in the world of video production, and they do exactly that – explain! No matter how complicated or dry the subject matter, a properly scripted, succinct and well-designed explainer video can only help to provide the viewer with all of the information they need to take the necessary action required, whether to buy your product, donate to your charity, or to understand the changes to the way the company they work in is run.

The landing page of your website is one of the very best places for a punchy, engaging and relevant chunk of video content, which sums up the key reasons why the end user should continue to browse your site and purchase your product or service. Having invested time and money in getting your digital marketing strategy to the point where potential customers are flooding to your site, the last thing you want is to bore them with reams of complicated copy and generic images. A well-designed and focused landing page video will provide a much more enriching overall website experience and a far greater likelihood that your visitors will stick around to find out

The use of a well-written and beautifully read voice-over can help to articulate even the most complicated of subjects, and make it truly accessible for the viewer. With the added layer of information that a voice-over provides, means that the content on screen can be lighter and less copy-heavy, with a greater focus on imagery and stripped down key words. An underscore of music compliments the voice-over and onscreen content to add to the flow and atmosphere of the video.

Cuts & Camera Productions