BEST VIDEO IDEAS OF ALL TIMES
As bandwidth increases and video production costs continue to decrease businesses in gurugram manesar bhiwadi bawal kharkhoda sonipat panipat jhajjar bahadurgarh faridabad noida ballabhgarh delhi ncr neemrana are beginning to adopt video as a primary method of communicating with their customers and prospects.
- Customer Testimonials
Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how your company helped them to achieve their business goals. - Success Stories
Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. - Video Case Study
A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. - Man-in-the-street Interviews
These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ‘spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. - Customer Presentations.
If one of your customers is presenting at a conference, trade show or event or even in your offices and is talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to capture the presentation of video (with permission, of course) to re-purpose on your website and intranet. - Product Presentations
Product (or service) presentation videos are typically employed early in the buying cycle. Product or service presentations focus on benefits and talk from your customer’s perspective. They should speak clearly to how your product solves a specific business, personal or economic problem that your prospect is experiencing. - Product Reviews
The best product reviews are trusted third party reviews. Video reviews can be found anywhere from YouTube to various business portals. To the extent they are positive and promote your brand, they should be referenced. You can also partner with trusted third parties to create product reviews for your own products. - Visual Stories
Quickly rising in popularity, visual stories employ illustrations, animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These are sometime referred to as ‘explainers’ and are usually between one and three minutes in length. - Corporate Overview
These videos are the video equivalent of the ‘company brochure’ for small companies – intended to give new visitors to a website a better idea of the company. Corporate overview videos typically company history, key products, executives/owners and other top level business info. - Executive Presentations
Whether you are preparing for a quarterly update, responding to a major event in your industry or making a regularly scheduled presentation there is great value in presenting the “face” and “voice” of your leadership team to all of your constituents. - Staff Presentations
Social media and other Web 2.0 trends have caused companies to reconsider how they communicate with external audiences. Your senior leadership team should not be the first and only consideration to represent your company. It is becoming more imperative to consider showcasing the people that drive the day-to-day operations of your company. - Corporate facilities or equipment tour
Ten years ago corporate facility videos and equipment tours were popular. . Uniqueness is key to success here. That said, it’s really not about you and your stuff any more – it’s about how you can solve your customers problems.\ - Training
Corporate video first gained prominence with training (service, support, sales, personal development etc.) and continues to be one of the best uses of video. Online Video is a cost effective substitute for in-class training. You can also easily integrate video into online training management tools. - Overnight expert videos
If you serve a large geographic area or sell through channels then it is well worth the effort to put together short ‘overnight expert’ sales support videos that highlight the key selling points, features, benefits, objection handling and follow-up issues to consider by your direct or channel sales force. - Just-in-time learning
Contextual training videos are becoming very popular on the web. ‘How-to’ videos, video manuals, on-site video reference, quick assembly demos, and other types of video are being used to supplement or replace traditional training. Mobile video will increase the popularity of this type of video.
- Post sale support and maintenance videos
No one reads manuals. You can save thousands of dollars of post sale support by creating informative assembly, installation and maintenance videos for your products and services. - Live, two-way video
I believe an interesting application for mobile computing and video is going to evolve around the ability to incorporate live and recorded video into the customer support process. Imagine being able to show someone the problem you are having with their product rather than trying to describe it or send them a photo.
- Internal Communications
In larger companies few people have the time or interest to understand what other groups or functions within the company do or even why they exist. Internal videos that highlight business plans, new business activities and achievements can improve knowledge transfer and lead to more effective communications. - Event/Conference and Trade Show Communications.
Most companies spend a disproportionate amount of their marketing budget on attending and participating in a variety of industry events and yet only a very small percentage of employees ever benefit from these activities. - Employee orientation
Once your new recruits are on board employee orientation videos are a great way to get new staff up to speed. Company history, structure, procedures, policies and codes of behavior can all be communicated effectively with video. - Health, Legal & Safety
The cost of dealing with health and safety related issues within organizations continues to grow. Video is one of the most effective means of minimizing these costs.
- Commercials
While advertisers are becoming more selective in how they chose to spend their promotional dollars with broadcast television, other venues for commercials such as online video pre-roll, online sponsorships, in-game advertising, event sponsorships and in-theatre advertising are starting to take the place of broadcast / cable commercials. - Viral Video
A video is viral if it is so compelling that people want to share it. (Calling a video ‘Viral’ doesn’t make it so). Viral videos have to be extremely engaging, entertaining, shocking or meaningful to be successful. - Infomercials
Infomercials have been around forever. While they continue to be the primary focus of web-based parody videos they have remained remarkably resilient over time. The shopping channel is, in effect, a 24 hour infomercial. If done well, Infomercials can be very effective at selling certain consumer products. - Content Marketing
This is a broad category that will become very important over the next months and years. Much of the content (video or otherwise) being created today by companies is focused on selling and focused on the brand. Focusing on solving your customers problems first and then associating your brand with those solutions will be increasingly more important and effective. - Landing pages and micro sites
Video is beginning to replace or supplement text and graphics as a content element on many corporate websites. Landing pages can offer a more compelling call to action with video. Some micro sites on larger web properties are self contained, purpose-built conversion machines that have the singular purpose of generating a conversion activity - Branded Entertainment and Sponsored Video
Viral Video in many ways is just branded entertainment. There are many ways companies can benefit from having their names attached to content. In the ’50 the ‘soaps’ were a great way for P&G and other consumer companies to promote their brand.
- Video Press Releases
The standard four paragraph press release is now being supplemented with video and rich media to tell a more engaging story. Video is now being purpose-built to directly support the important company announcements. The new challenge for press releases is to change the focus from the company to the customer.
- Community Relations Video
If your company is out working in the community, being good corporate citizens, helping the environment or contributing to important causes you should be capturing those efforts on video. Show the world what you are doing, don’t just talk about it. - Corporate Talk Show / Interviews
Weekly newsletters require a lot of effort and the ‘open’ rate on most of these is quite low. Companies of all sizes are now starting to develop talk-show format video where a host interviews various people (either internal or external to their company) to discuss things that are important to your audience. Think of it as the long tail of interviews where very specific interviews are being delivered to very specific audiences.
- Event Presentation video
Events represent a unique confluence of expertise and opportunity – often under-leveraged. Trade Shows, meeting and conferences are usually attended by your top sales people, your corporate executives, industry experts and other influential business people. If you are speaking at an event or someone is referencing your company you should be capturing this valuable content on video. - Round table Sessions
Take the opportunity at an event to corral four to six of your best customers and other industry experts, put them in room and video tape them talking about industry trends, business issues and the future of your industry. This content will be the most valuable content you could ever capture. - Q&A Expert sessions.
There are many opportunities to take specific event participants to the side and take them through informal Q&A sessions on various topics that matter to your customers. This content is valuable lead generation content.
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