Here are some of the most effective and popular topics for CEOs to create videos on platforms like LinkedIn, YouTube, X (Twitter), TikTok, or company channels. These ideas draw from current trends (especially in 2025–2026), where short-form videos, authenticity, thought leadership, and humanizing the leader perform best.
Thought Leadership & Industry Insights
These build authority and position the CEO as an expert:
Future trends in your industry (e.g., “What AI/renewable energy/fintech will look like in 2030”)
Lessons from failures or tough decisions you’ve made
Predictions about the economy, market shifts, or emerging technologies
Quick takes on recent news or events affecting your sector
“What I wish I knew when starting my career/company”
Company & Leadership Updates
Great for transparency and building trust:
Company milestones, quarterly updates, or product launches
Behind-the-scenes looks at company culture or a “day in the life”
Vision & mission refreshers — why the company exists and where it’s heading
Employee shout-outs, celebrating team wins or promotions
Internal messages repurposed for public (e.g., town hall highlights)
Personal & Authentic Stories
These humanize the CEO and drive massive engagement:
Career journey stories (e.g., “The biggest risk I ever took”)
Work-life balance realities, morning routines, or habits that help you lead
Personal values or principles that guide decisions
“A week/month in my life as CEO” vlogs
Relatable office/work humor or “what people get wrong about being a CEO”
Educational & Value-Driven Content
Short, helpful videos that get shared widely:
Quick leadership tips (e.g., “How to run better meetings” or “Giving tough feedback”)
How-to guides related to your expertise (e.g., scaling a business, hiring talent)
Book/article recommendations with your key takeaways
Explaining complex industry concepts simply
Advice for aspiring entrepreneurs/leaders
Engagement & Interactive Formats
Boost interaction and algorithm performance:
Q&A sessions (answer follower questions live or pre-recorded)
Fireside chats with other leaders, employees, or industry peers
Polls + follow-up videos (e.g., “You voted X — here’s my take”)
Reaction videos to trending topics or viral business moments
“Ask me anything” short clips
Formats That Work Especially Well in 2025–2026
Short-form vertical videos (30–90 seconds) for LinkedIn/TikTok/Instagram Reels
Longer thoughtful pieces (5–15 min) on YouTube for deeper dives
Informal/self-filmed style (phone quality, casual setting) often outperforms over-produced content
Series formats (e.g., weekly tips, monthly updates)
The key to success is authenticity over polish — audiences connect more with real, unscripted energy than corporate-speak. Start with 1–2 topics that feel natural to you, post consistently (even 1–2× per week), and track what resonates.
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