Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.m. +91 7042111335
Whether you’re a seasoned small business owner or a first time entrepreneur, creating a video for your website presents a number of challenges and opportunities. The marketing impact, as well as the chance to personalize your business, is indisputable. Creating the perfect video, however, is no easy task. Read on for some helpful tips on how to get started.
1. Keep It Short
Attention spans are not what they once were. Your video should be concise and relay your message as clearly and quickly as possible. According to Visible Measures, 44.1% of web video viewers tune out after just one minute. If you think yours needs to be longer than this, consider breaking it down into separate videos and crystallize the message in each.
2. Generate Your Content Before Shooting
Creating a video with solid production value is not cheap and it should only be entered into with a well-mapped out plan. Write your content down in a detailed script so when the time comes to shoot, you know exactly what you want and how you want to frame it.
3. Create Goals Beforehand
When sitting down to create your content, come up with a set of goals you hope to achieve with your video. Are you trying to appeal to your customer over the competition? Is your video instructional in nature? Are you simply looking to give a face to your business?
4. Ensure Adequate Lighting
Once your message is ready, it’s all about the details. A poor lighting set-up is going to make your video seem amateurish and incompetent ñ and that’s the last thing you want to relay to your viewers. On the other hand, a well-lit video can project a sense of high production value.
5. Use the Right Hardware
Professional level video equipment is cheaper and more accessible than ever, so you should invest your money in high-quality gear. Consider a high-definition camera with an adequate zoom capability, and one that supports SD cards so your memory capacity is not limited.
A poorly produced video may end up harming your business more than helping it, so if you decide to tackle this project, do it the right way.
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Cuts & Camera Productions
We produce innovative & engaging videos that use creativity and ideas to help you reach the people you want to reach.m. +91 7042111335
