Today we will discuss in this blog about how important music really is while finalizing corporate video projects.
In metro cities like gurugram, noida , delhi, manesar there is a race within the companies to stay ahead of the curve and keep their marketing activities at the top. Each company or multinational mnc wants the best content , stay original and get appreciated by audience.
Now using common royalty free music doen’t provide that kick to the corporate representatives of their projects.
And that’s the reason here we are discussing use of good music in corporate films and advertisements because a lot of people kind of treat music as their last priority .
Its like ..okay whenever we get the film done we’ll put it in the
editing and then we’ll kind of find some music that fits the sequence because they’re so focused on the look . They want to make sure the camera angle is perfect , and the color is perfect and the visuals are perfect and yes we all agree the visuals are very important but you forget that when you’re watching a corporate film or advertisement it’s actually half visual and then half listening
So as much time as we spend on the visuals and the look we need to spend just as much on the music and on the audio .
Music could be any sort of music but the music is something that gives you emotions and it really gets inside you and
gives you goosebumps. Like the recent sports cycle brand advertisement gave goosebumps to audience of cyber city gurugram.
Lets say you come across some brand advertisement online and you’re looking at it and its like wow that’s really cool but if the music fits just right it can really bring your
emotions out or if a music doesn’t fit a scene then it’s not really going to work and you’re not really going to feel as
emotional about this scene.