- START WITH HIGH-QUALITY FOOTAGE
Remember that people aren’t going to tolerate low-quality videos. Even Instagram policy is to de-prioritize Reels that are blurry or have low resolution.To level up your footage, be sure to have proper support for camera and lights gear. Also use proper sound mics and stablizers.
- GRAB ATTENTION IMMEDIATELY WITH A STRONG HOOK
The first few seconds will be the deciding factor. Now that you know how short our attention spans can be, you need to make every effort to grab your viewer’s attention right off the bat.
- KEEP IT SHORT AND SWEET
When you make long videos it becomes boring. And that’s going to push people to exit your video without watching it in full. Instead, you want to keep it short and sweet and make sure your videos are only as long as they need to be. That means you want to only use as much time as is necessary to get your point across. Good Editing is a crucial
- ADD TEXT AND SUBTITLES FOR ACCESSIBILITY
Another thing you cannot forget is subtitles. There simply is no excuse to not have them. Also there are many platforms will automatically generate subtitles for you. Just be sure to edit them before publishing your video to ensure they’re accurate because those generated subtitles are never 100% correct
- WRAP UP WITH A CALL TO ACTION
At the end you want vieweres to instruct them on what to do next. Don’t let them scroll away without taking some sort of action with your brand. Invite them to follow you to ask them to leave a comment to generate engagement.