Getting out the details beforehand ensures that you and your production house are on the same page, and will save you a lot of time in future..and money as well
Here are five key questions you need to ask before hitting that record button:
- The Purpose of This Video?
Making video for its own sake is pointless. Defining a clear goal at the outset will keep your efforts focused and effective. What do you want to accomplish with your video? eg If you want to show clients how to use your latest product, you could create a demonstration video. But if you want to raise awareness about the product, you’ll want to focus instead on what it can do and how it can help your target market.
- Who Is Your Audience?
“Everyone” is not an answer! You need to figure out specifically who you want your message to reach, and what they want to know. The more targeted the message, the greater your chance of success.Let’s say your business manufactures and sells cycle tyre You have two potential audiences: people with cycling hobby, and finess cycling enthusiasts/influencers who prescribe cycles and accessories. The video for the influencers would likely be straightforward, professional, and would include medical terminology. The video for the consumer would be likely be more casual, conversational, and would use layman’s terms.
- What Are Your Key Messages?
One of the biggest mistakes businesses make is to try to cram everything into one big long main video. Unfortunately, the more messages you include, the less likely your audience is to understand and remember any of them. Focus On What’s Actually Important
Try asking yourself: what are the four most important things I want my audience to know about my product (or business, or service)
- Where Will The Video Be Shown?
What works on YouTube doesn’t necessarily work at twitter or linkedin.Ideally you’ll be sharing your business video on more than one platform, which could mean making a long version and a short version, for example .
- What Is The Budget?
Ah yes, money. No one wants to talk about it, but you need to know how much money you have to work with before you start—even if it’s just a rough figure. Video can be as cheap or as expensive as you want it to be, depending on what you put into it.Think of it like buying a motorbike: if your budget is small, you’re probably going to test-drive an economy model. A bigger budget might mean you can step up to a superbike. Then there are all those options and accessories.